AI Strategy
AI opportunity mapping, implementation roadmaps, prompt systems, and decision logic that translate emerging technology into practical business value.
Value: sharper bets, faster learning, stronger signalJamaal Randall · AI Growth Strategist
I turn emerging AI into measurable growth systems.
Growth strategist with 10+ years across music marketing, audience development, creative strategy, and digital growth - now focused on AI-powered systems and workflow automation.
- AI Strategy
- Growth Marketing
- Workflow Automation
- Audience Development
Open to full-time AI growth, growth strategy, marketing automation, and entertainment or creator growth roles; selective consulting and fractional engagements.
10+
years across music, growth marketing, audience development, and creative strategy
75M+
streams supported through performance-focused artist marketing
2026
current AI and growth consulting work for Heirs Of Afrika
$230 → $0
monthly infrastructure cost reduction in an AI decision system
What I Bring
Four capabilities that help teams connect creative ambition, audience insight, AI leverage, and measurable execution.
Growth Marketing
Audience research, social listening, campaign strategy, A/B testing, and content direction that connect creative ideas to measurable growth.
Value: clearer launches and measurable performance loopsWorkflow Automation
Repeatable AI workflows for research, content planning, campaign ideation, CRM follow-up, reporting, intake, and creative development.
Value: less manual work and cleaner team handoffsKPI & Marketing Systems
Reporting frameworks, dashboards, process design, and marketing systems that help teams understand what is working and what to improve next.
Value: clearer decisions and measurable operational impactHow I Think
Creative enough to move culture. Structured enough to measure it.
My work sits where music marketing, audience behavior, automation, and data-driven experimentation meet.
Start with the audience signal
Use behavior, culture, platform data, and business context to find the strongest opportunity.
Turn insight into a clear bet
Shape the signal into a campaign, message, workflow, or experiment with a measurable goal.
Build the operating layer
Create the prompts, automation, dashboards, and team rhythm that help good strategy travel.
Measure, learn, and sharpen
Track performance and signal quality, then use what works to improve the next decision.
Selected Work
Curated case studies for fast scanning, with the problem, strategy, result, and tools made explicit.
Current consulting engagement · 2026
AI / GROWTH / CULTURE
AI & Growth Strategy ConsultantJan 2026 - Present
Heirs Of Afrika
Designing AI-powered workflows and audience growth systems that streamline content planning, research, campaign ideation, and creative development.
Challenge
Operationalize AI while protecting a clear cultural brand voice.
Built
Repeatable systems for audience research, campaigns, content, and creative development.
Impact
Streamlined planning, research, and marketing operations.
Advisory
AI implementation, brand positioning, digital growth, and KPI reporting.
Senior Marketing Strategist2021 - Dec 2025
Venice Music
Contributed campaign strategy supporting 75M+ streams for Aminé's TwoPointFive, connecting audience insight with release execution.
Problem
Turn a creative release into measurable audience growth.
Built
Campaign strategy, audience reads, and optimization loops.
Result
75M+ streams supported and stronger audience engagement.
Tools
Chartmetric and platform analytics across Instagram, TikTok, and X.
My role
Partnered across marketing, sync, brand, partnerships, and creative teams to align campaign execution with audience and revenue goals.
AI Project2026
AI Decision Engine
Built a market-prediction decision system using calibration, edge detection, real-time scoring, and integrated risk management.
Problem
Improve signal quality without expensive infrastructure.
Built
Scoring logic, calibration, filtering, and risk controls.
Result
Reduced monthly infrastructure from $230 to $0.
Tools
AI logic, probability, optimization, JavaScript workflows.
System result
Demonstrated how optimized filtering and decision logic can outperform heavier multi-model architectures for specific decision workflows.
Founder + Creative Director · Project-Based2014 - 2020
LAAMAJ Media
Directed branding, digital marketing, content strategy, and audience development campaigns for music and lifestyle clients.
Problem
Help artists and lifestyle brands build recognizable demand.
Built
Brand systems, content direction, campaigns, and social strategy.
Result
Stronger brand clarity, campaign consistency, and audience development.
Tools
Creative direction, Adobe, social analytics, campaign planning.
Creative scope
Produced social-first content and built audience growth strategies that improved visibility, brand clarity, and engagement.
Earlier entertainment experienceTitle and dates omitted
The Atom Factory
Supported campaigns for artists including Kamasi Washington and Nico & Vinz across A&R, marketing, and management teams.
Problem
Support artist campaigns across creative and business teams.
Built
Research, coordination, campaign support, and data reads.
Scope
Artist-development and campaign support around Kamasi Washington and Nico & Vinz.
Tools
Artist development, campaign ops, content strategy, insights.
Why Teams Hire Me
A rare mix of entertainment fluency, measurable growth work, hands-on AI building, and creative operating judgment.
Entertainment Marketing
Experience across artist campaigns, release strategy, audience growth, and cross-functional music marketing environments.
Heirs Of Afrika · Venice Music · The Atom Factory · LAAMAJ MediaMeasured Outcomes
Portfolio proof includes campaign scale, audience growth, streamlined marketing operations, KPI reporting, and infrastructure cost reduction.
75M+ streams · $230 to $0 infrastructure optimizationAI Systems Builder
Hands-on work building AI decision logic, automation workflows, dashboards, prompt systems, and business operating tools.
Strategy plus execution, not theory aloneCreative Operator
Comfortable moving between storytelling, content, data, systems, and stakeholder alignment when a project needs both taste and traction.
Built for lean teams and high-context workHow I Build
From creative signal to repeatable growth system.
I combine culture sense with measurement. The goal is to move from a strong idea to a campaign, workflow, or decision system that can be tested and improved.
AI Prompt Engineering
ChatGPT
Claude
Gemini
Perplexity
NotebookLM
Zapier
APIs
Salesforce
HubSpot
Chartmetric
Google Analytics
Adobe Creative Suite
Data Analysis
Experimentation
Find the opportunity
Use audience signals, platform analytics, campaign data, and business goals to identify where growth can happen.
Shape the story
Translate the opportunity into messaging, content direction, campaign structure, or a productized offer.
Automate the workflow
Build AI prompts, scoring logic, CRM flows, follow-up systems, dashboards, or lightweight tools around the work.
Measure and optimize
Track engagement, reach, cost, conversion, and signal quality so the system gets sharper over time.
Experience
10+ years across music marketing, audience development, creative strategy, and digital growth - with a current focus on AI systems and automation.
Jan 2026 - Present
AI & Growth Strategy Consultant · Heirs Of Afrika
AI implementation, workflow design, audience growth strategy, and digital marketing advisory.
- Designed AI-powered workflows for content planning, research, campaign ideation, and creative development.
- Built KPI reporting frameworks and advised leadership on AI implementation, brand positioning, and digital growth.
2021 - Dec 2025
Senior Marketing Strategist · Venice Music
Data-driven artist campaign strategy and audience growth across music, brand, sync, and marketing teams.
- Contributed campaign strategy supporting 75M+ streams for Aminé's TwoPointFive.
- Used analytics and Chartmetric insights to improve performance across Instagram, TikTok, and X.
2014 - 2020
Founder + Creative Director (Project-Based) · LAAMAJ Media
Led brand strategy, social-first creative, and audience development for music and lifestyle clients.
- Directed branding, digital marketing, content strategy, and audience development campaigns.
- Connected creative direction with performance-focused marketing for music and lifestyle clients.
Earlier experience
Artist-development and campaign support · The Atom Factory
Earlier entertainment experience across A&R, marketing, and management teams. Exact title and dates are intentionally omitted pending verification.
- Contributed research and campaign support for artists including Kamasi Washington and Nico & Vinz.
- Connected creative, audience, and operational context across cross-functional teams.
Recruiter Fit
Built for four focused role families.
AI growth and strategy; growth strategy and marketing; marketing automation and AI enablement; entertainment and creator growth.
B.A. Music Industry Studies, Cal Poly Pomona · Google Data Analytics Professional Certificate · Certified Social Media Specialist
AI Growth / AI Strategy
AI opportunity mapping, prompt systems, audience intelligence, decision logic, KPI systems, and practical workflow adoption.
Growth Strategy / Growth Marketing
Campaign strategy, audience research, social listening, experimentation, content direction, and performance optimization.
Marketing Automation / AI Enablement
Workflow automation, CRM follow-up, reporting, intake, research, campaign ideation, and team adoption systems.
Entertainment / Creator Growth
Music marketing, release strategy, artist development, audience behavior, cross-functional campaigns, and creator-economy growth.
Next Step
Let’s talk about the growth challenge AI should help solve.
Hiring for AI growth, growth strategy, marketing automation, AI enablement, or entertainment and creator growth? Send the role and what the team needs to accomplish next.
I help entertainment companies, creators, and digital businesses turn emerging AI into repeatable growth systems through strategy, automation, audience development, and KPI-driven marketing.